Posted by National Pen.

Branding on promotional products

Ask your sales team to tell you about branding horror stories. Longer logos struggle on curved surfaces, like mugs, and some companies try to squeeze far too much into tiny spaces.

Think about whether or not its appropriate. Imagine a Greenpeace plastic bag, or a chocolate bar from Nike. Then consider where and when it will be used. Promotional pens and mugs are strong choices but also think about something different like a branded Oyster card holder that will be seen and used by London Underground commuters at least four times a day. Imagine how effective that could be for a coffee chain, or a newspaper brand.

Just ask them

Now youre considering promotional products, its time to ask your sales team. Remember to think critically about their answers your sales rep may tell you what they like rather than what the customer likes, a phenomenon known as the false-consensus bias or false-consensus effect.

You can avoid this by structuring your questions to ask about what customers think, for facts rather than opinions:

  • Whats the best giveaway youve had?
  • At industry events and exhibitions, what do people talk about the most?
  • Is it worth doing promotional product branding?
  • Do people ask you for promotional products with our logo on?
  • Which promotional items do you run out of first?

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