Everyone whos anyone is on Instagram in these days of social media domination. Not only is it the perfect place to post pictures of pets and lunches, its also a great medium for brands and artists to get their work seen and shared.
Utilising Instagram as part of a marketing strategy is a great way to reach new potential audiences, such as millennials, the highly sought after media-savvy customer base.
Instead of looking at brands, weve looked at some of the most popular pen artists on Instagram (naturally related to our companys main product since 1987). Below is a list of some of the amazing pen and ink artists for show on Instagram.
Check out any of Samuels drawings and you will probably take a while trying to figure out how on earth it isnt a photograph. Silvas work is created only with eight ballpoint pens, specifically ones you can find at any stationary shop or supermarket. Born in Portugal, this practicing lawyer says he is a self-taught and patient hobbyist. His photorealistic portraits are recreations of existing photographs, and certainly gives them a run for their money!
This artist and illustrator thrives in the comic book field. He creates images for his own graphic novel, LOW, which has a huge and adoring following. Tocchinis work is intricate, detailed and emotive, using ink for the sketches and the occasional digital painting to perfect the colour scheme.
Jason Shawn Alexander
For any comic book lover, this man is probably a household name. Having created works for big names such as DC Comics, Warner Brothers and Dark Horse Comics (to name a few), Alexander is loved for his illustrations and fine art pieces alike. Due to the varying nature of his work he uses a mixture of mediums, but keeps to ink for the graphic illustrations.
Another huge name on the list! Pushead (a.k.a Brian Schroeder), identifies as an artist, record label owner and writer within the hardcore music realm. He has created pieces for Metallica, Dr. Dre and many, many more famous names. Apparently, he chose the name Pushead (pronounced pus head) as he felt his music and artwork was a pimple on society.
Bertmer is another big name illustrator on the list. Hes created pieces for metal bands such as The Misfits, Napalm Death and Mastondon. His ability to mould into any industry and client also gives him a huge name in the movie poster business, illustrating pieces for Texas Chainsaw Massacre, Planet of the Apes and many more.
Kelly is a multi-medium artist. His works compile of pieces created with ink, paints and digital painting. His illustrating life has seen him produce posters for The Black Keys, Django Unchained and Breaking Bad.
Also known as Mark Simpson, this British illustrator and cartoonist is best known for his work in 2000AS, Batman and The Losers comic books. Jock is a man of many talents, hes also a cover artist, creates illustrations for campaigns and concept paintings for films, AND he designed Ava, the AI robot in Ex Machina. He uses multiple mediums to create his pieces, mostly including ink and pencil.
Prades is a freelance illustrator who spends a lot of his time teaching drawing and illustration at The University of Applied Science in Trier, Germany. His work has been commissioned for editorial pieces, advertising and film. His favourite mediums to work with are predominantly ink, pencil and watercolour to create more depth and colour in his pieces.
Disclaimer: This is not the artist of the same name who created Hello Kitty. However, Shimizu is definitely famous in her own right. Her work has appeared on Gap t-shirts, Pepsi cans, billboards and Microsoft. She draws in from her Japanese heritage when creating her works of art, and uses traditional calligraphy pens and brushes when drawing.
This self-taught freelance designer from France exhibits uniquely haunting and equally stimulating works of art. Originally a graphic designer, Olivier created DZO, his artistic counterpart, and delved into a deeper and more thoughtful world. His work focuses on the versatility and beauty of simple black ink.
What can we learn from Instagram?
Whether youre using Instagram to follow celebrities and their eating habits, or youre on a marketing team looking to optimize social media into a business strategy, this app is a great place to start. Boasting over 500 million active monthly users, Instagram is home to both professional and personal accounts, most of whom are trying to get discovered or become someones inspiration.
Becoming someone elses inspiration is a goal the artists in our list are achieving. Can you do something to inspire your customers? Instagram might just be the place to start.
If you have an idea to inspire your audience, share it with us on one of our social channels below.