Fashion Item or Promotional Tool? Personalised Bags Can Be Both At Once

Posted Saturday, April 14, 2018 by National Pen.

Some accessories never go out of style, and reusable shopping bags are certainly among the items that literally every person needs. They’re available in a wide range of designs and are made from various materials, so it’s possible to find a good-looking bag for every taste. Smart companies are aware of the immense potential for marketing in this field and are producing bags printed with their logos and key slogans, handing them out in retail stores and as promo gifts. A brief overview of the market for personalised bags in the UK reveals that it’s never been easier and more affordable to advertise in this way, so even smaller companies can print their own bags. If you’re still unsure whether it’s a good idea for your business, take a look at our list of reasons why custom bag handouts is the way to go for your business.

Practicality rules the day

Any marketing department can come up with more creative ideas for promo gifts, but the trouble with originality is that people briefly admire it and then forget about it. With something so simple like a shopping bag, the process is quite the opposite - people don’t think much of it but they keep using it for a long time. In practice, that means the messages printed on the bag will be exposed every time the bag owner takes a stroll down the street or to the marketplace. In a way, those who receive personalised bags and use them daily become unwitting ambassadors of your brand and contribute to its visibility.

Inexpensive and long-lasting

Good advertising doesn’t have to be expensive, and some of the most successful campaigns stay away from mass media in order to focus on more impactful strategies. Personalised promo gifts are a technique that works very well in unconventional campaigns, and low price per unit expands the circle of potential customers who can be rewarded. Considering that the average lifespan of a personalised shopping bag is at least several months and its price (with printing and shipping) doesn’t exceed a few pounds, it’s obvious that the benefits greatly outweigh the costs. It’s probably possible to get a discount deal on larger quantities, so ordering bags for an entire year could be a viable tactic.

Nearly unlimited aesthetic possibilities

There are literally hundreds of basic models to choose from, which allows companies to produce gifts that look representative and/or inspiring. Gifts of this nature are usually produced in lively colours, but some brands decide to have more than one colour combination. Design elements can include logos, lettering, photos, illustrations, line art or any other type of graphical decoration, with high-resolution printing allowing for very sharp and detailed images. With so many options at their disposal, brands can get a bit more experimental and express their values through unique shopping bag design.

Eco-friendly marketing

Canvas or cotton bags are reusable and therefore reduce consumption of disposable plastic bags that are hard to decompose and contribute to the global pollution problem. When advertisers hand out free bags, they are associating their brands with an environmentalist cause and winning the confidence of customers who feel strongly about saving the planet. It would be even better if bag designs and messages were referring to ecology in some form, demonstrating high level of awareness on the part of the brand. Nothing is more valuable than building an organic connection with your customer base, and this is a great way to do it on a limited budget.

Getting personal with your customers

Handbags are far more relatable than classic marketing tools like brochures or billboards. They can be used to carry supplies, pack a lunch for the children, or transport towels to the beach, among other applications. Daily use allows for a more intimate relations with your brand, which is likely to contribute to long-term loyalty. A well-designed, customised shopping bag can do a lot for realisation of your marketing objectives, even if it doesn’t cause a huge deal of attention right away. Placing reminders about your company directly into customers’ hands is a surefire strategy that might be surprisingly effective for creating new leads.

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